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Keola Ambassador Sam Lupo Collage

Sam Lupo

I was born in Norway but grew up most of my life in the DC area. Now I live in North Carolina and spend most of my free time in the mountains. I am an avid whitewater kayaker, snowboarder, and lover of the outdoors. I strive to extract all that this life has to offer. I love to do things that scare me.

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Favorite Podcast

The River Radius

Listen on Spotify

Connect with Sam

Sam Lupo

Whitewater Kayak Instruction

We do private and group instruction for whitewater paddlers. We do both flatwater lessons focusing on whitewater skills and actual river trips up to class 3.

Contact Me

What Getting Outside Means to Sam

It's the thing that grounds me. I love being in nature and seeing small wonders that many never notice.

What Does Sam Like About Keola

I love the brand and what it stands for. It is pushing people to live a more fulfilling life in the outdoors.

Kafka on the Shore Paperback

Sam's Favorite Book

"Kafka on the Shore" by Haruki Murakami

Read it on Amazon
Surfs Up Movie Cover

Sam's Favorite Movie

"Surfs Up"

Learn more on IMDB

Sam's Favorite Keola Products