Feb 01, 2024

Choosing CBD Products

Before purchasing hemp products.

First, sit down and get clear on why you want to take CBD and what you want to get out of it. This process will help you later as you work to tailor your treatment regimen.

Next is choosing the right form of CBD product for your wellness goals. Remember, CBD is not a one-size-fits-all medicine. There’s a lot of confusion over the expectations of CBD. This can be one of the biggest barriers to success when starting to incorporate hemp into your wellness routine. (Hopefully, this little handbook will help clarify things.)

You should treat CBD use with care, tailoring it to your specific needs. Choosing the right product is a matter of personal preference and desired results. Whether you opt for topicals, gummies, balms, roll-ons, capsules, or tinctures, it's essential to consider factors like CBD concentration and additional ingredients. Always select products from reputable brands that provide transparency through third-party lab testing.

Determining product quality and making informed choices

Before deciding between topicals, edibles, or oils, let’s first understand how to tell if we are dealing with a reputable company. To start, we’re going to want to know what to look for in a product label. We’ll also break down a certificate of analysis (COA). Being familiar with what to look for in type of product, efficacy, ingredients, and quality will go a long way to increasing your success with CBD products.

Finding a reputable CBD company.

There are many reputable CBD companies that exist. Problem is, there’s also a proliferation of shoddy CBD products being hawked in the interest of making a quick buck. This makes it difficult to separate the quality products from garbage if you don’t know what to look for. Here’s some tips to help you identify reputable CBD companies:


Look for verified customer reviews from actual customers. Pay attention not only to product reviews but also to customer service reviews. After all, it just makes sense to deal with companies that have folks who are personally accessible to their customers to answer any product questions or concerns.

Product labeling:

Reputable companies will have clearly marked product labels on all packaging that clearly display all ingredients and cannabinoid content, including THC and CBD, whether the product is full-spectrum, broad-spectrum, or isolate.

Lab verification:

Every product sold should include a 3rd party lab analysis accompanying each batch produced. If not, run away.

What to look for: CBD Labeling sample

Below is an example of clear product labeling for a CBD full-spectrum oil, including the box and the tincture label.

Keola Product Labeling